who said fashion can't be sustainable AND affordable?

Hey everyone, Happy Sunday!
 
Last week, I shared an article based on an interview with Udit Sood, the founder of Ecoright.
 
Ecoright is a sustainable fashion company that sells stylish bags at an affordable price. I wrote the article to show you how they reached over a million customers!

If videos are your jam, here is a podcast based on the interview 😁 

Here are the highlights:

• Ecoright markets its product's functionality and stylishness first and sustainability second. Most customers care first about what the product does for them; being sustainable is a bonus.

• Ecoright is completely bootstrapped and has been profitable for the past four years.

• Building ethically and for purpose from the beginning led to unintentional positive outcomes in the long term (e.g., lower employee churn rate, high customer loyalty, reduced marketing spending).

• Collaborating with micro-influencers and creating content that showcased Ecoright’s bags in real-life scenarios helped make their brand approachable and reach a wider audience.