funding in public: the new playbook for indian startups

🚨 200 cold emails. 5 replies. 2 meetings. ₹0 funding.

This isn’t a one-off horror story. It’s everyday reality for early-stage Indian founders.

But what if...

💡 Investors came to you
💡 You built a community before you raised
💡 Customer acquisition and fundraising happened together

Sounds unreal?

It’s called Funding in Public—and it’s exactly how Razorpay, CRED, Mamaearth, and Freshworks built momentum before the VCs showed up.

This growing movement flips the script on startup fundraising by combining:

🖊️ Content Creation
📢 Building in Public
🤝 Crowdfunding
👀 Attracting Lurking Investors

It’s not just smart. In 2025 India, it’s strategic.

We broke it all down—frameworks, phases, real Indian case studies, SEBI-regulatory context, and what not to do.

👇 Drop your biggest funding pain in the comments. Let’s talk about it.

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